‘Integrating Blockchain Technology and Creating the Future of Gaming.’ — Global HTML5 Blockchain Gaming Summit 2018 to Commence Soon.

Egretia, in partnership with Egret Technology, is hosting this year’s “Global HTML5 Blockchain Gaming Summit 2018 (HBGS),” taking place in Beijing on May 19. Other HBGS conferences will also be held in the United States and South Korea in order to provide a platform for blockchain developers across the world to foster communication. The summit will explore applications for blockchain in the gaming industry, and aims to promote cooperation among top-tier blockchain companies and projects.

  Global HTML5 Blockchain Gaming Summit 2018

The theme for this year’s summit is ‘Integrating Blockchain Technology and Creating the Future of Gaming.’ The conference will focus on topics such as the development workflow of HTML5 blockchain games and building a 1 billion dollar HTML5 blockchain game development fund. Participants of the conference will hear from top investment specialists and top blockchain game players as they share helpful blockchain investment strategies and insight based on game-playing experience.

Official Release of the Complete Development Workflow for HTML5 Blockchain Games

Since 2017, blockchain technology has consistently seen breakthroughs in innovation, resulting in a decline in the less-rational practice of speculation. From underlying technology to platform development and vertical application, blockchain’s practical applications have gradually emerged, and the closed-loop of the blockchain ecosystem has continued to improve. As the world’s first HTML5 blockchain service platform and ecosystem, Egretia has teamed up with Egret Technology to combine blockchain technology with useful tools, community, and content from its strategic partners. Egretia serves to bring Egret Technology’s existing 200,000 developers and 1 billion mobile terminal devices into the blockchain world.

 The Conference Schedule

Thanks to the Egretia toolset, developers can now create blockchain games quickly and easily without spending unnecessary time in trying to understand the complex underlying technology of blockchain, and are also able to increase virtual asset liquidity in gaming. Further, Egretia has also built four core platforms: 1) distributed cloud communications and storage platform, 2) game distribution platform, 3) trading platform of virtual items, 4) Egretia advertising platform. In addition to these four platforms, Egretia has also developed an Egretia incubator. These platforms provide comprehensive blockchain solutions and services to facilitate a complete ecosystem for players, content providers, channels, and advertisers. One should note that at the “Global HTML5 Blockchain Gaming Summit 2018”, Egretia, in partnership with Egret Technology, will officially release its complete development workflow for HTML5 blockchain games. During the summit, Peter Huang, the founder of Egretia, will also analyze recent technological innovation and share his insight on the future of such innovation.

Building a 1 Billion Dollar HTML5 Blockchain Game Development Fund

Relying on “decentralization” and “consensus ecology,” blockchain technology innovation and commercial applications continue to expand. This increasingly affects industry upgrades, transformation and value reshaping, and gradually becomes an indispensable and transformational key for the future. HTML5 is on the rise as a new technology with transformative characteristics. Due to HTML5’s robust cross-platform capabilities, click-to-play virus propagating features, and constant upgrading of engines and tools, an entirely new world of possibilities has been opened up for developers.

In order to support the development of HTML5 blockchain games, summit organizers will hold an “HTML5 Blockchain Game Alliance and Fund Inauguration Ceremony” where they will announce plans to establish a 1 billion dollar HTML5 Blockchain Games Development Fund. This fund aims to strengthen the partnership between global blockchain technology developers, explore real application scenarios of blockchain in the gaming field, and promote cooperation and development of the industry’s best blockchain companies and projects.

Gather industry leaders & top players to gain insight into the future of blockchain

The Global HTML5 Blockchain Gaming Summit 2018 will not only cover a number of critical topics, but will also bring together many industry leaders, outstanding entrepreneurs, investment experts, and top blockchain game players to explore blockchain innovation and applications. The summit will feature keynote speakers such as Zhengjun Zhou, Founder of TrustNote; Yuwen Zhang, Vice President of Hua Ying Capital & Vice President of Viking Capital; Liang Su, Vice President of Guojin Investment; Edwin Chen, Founder & CEO of Egret Technology; Peter Huang, Founder of Egretia; Mengjun Jiang, CEO of Merculet; and Nick Wu, the top player in blockchain gaming. These guests of honor will share brand new application scenarios, their views on the value of new investment areas, and their personal experience in the blockchain gaming industry.

        Guests of Honor in no particular order (keep it updated)

As the first blockchain game industry summit of 2018, the conference will focus on the recent development of blockchain technology and new gaming applications. All are welcome to attend this event. The conference organizers’ desire is to cooperate with more companies to promote development in the Internet industry and create a win-win ecosystem for blockchain applications.

Register Now:

Click the link below or scan the QR code.


Conference Location:

Asia Hotel Beijing – Asia Conference Hall (Third floor; No.8 West Xinzhong Street, East Gongti Road, Dongcheng, Beijing, China)




Strategic Cooperation Media:

Cooperative Media:

Bitan Interview | Bring 200,000 Developers and one billion mobile terminals into the blockchain world.

Egretia has combined existing H5 technology and the production tool to create a complete blockchain game development tool. By using the set of Egretia tools, developers can rapidly create blockchain games without having to fully understand the complex technology implemented on the bottom layer. Also, the development tool could connect the virtual asset in blockchain games. Egretia, together with the world’s leading H5 technology provider, Egret Technology, aims to bring 200,000 developers and one billion mobile terminals into the blockchain world. In this “Bitan Interview”, we invited the founder of Egretia, Mr. Huang Jun, to talk about what revolutions Egretia will bring.

1. Huang, I see you have many years of Internet product and gaming project R&D management experience. How did you come into contact with the Blockchain industry?

Huang Jun: I came across the blockchain industry around 2012. I have some old friends who work with software and hardware technology, and they invested in Bitcoin in its early stages, so I have been familiar with Bitcoin and blockchain since 2012. However, at that time, I had not formed a complete opinion about it.

2. Why did you start the Egretia project?

Huang Jun: I was working at Adobe in 2014 and because I was so optimistic about the development of HTML5 technology, I joined Egret technology. Four years ago, our opinion regarding the development of H5 games was that H5 gaming certainly could have better performance on the mobile platform. Earlier this year, Tencent, Facebook, and other internet giants all had a H5 game line. So our initial judgment about HTML5 was correct.

We had following reasons to start Egretia:

The first reason is based on our judgment regarding the trend of technology. The entire Blockchain market is still at an early stage. Starting Egretia now, a blockchain gaming technology service provider, seems relatively early, but we feel that this is a promising direction to take. Any and every technology will go through a long process from its birth to its rise in popularity. I do believe Blockchain technology is the trend of the future. If we just put enough energy and time into it, then we will certainly see blockchain technology grow in popularity.

The second reason is that we need to see how a new technique can realize value. When the game “Catching Crazy Cats” was coming up as the front-runner of the first batch HTML5 games, we saw that the basic concept of the game was very simple. Then later, the type of game and rule became more and more diversified, even gradually developing into more complex, multiplayer games. Throughout the whole development process, content grew from less content to more, shifting from “the nature” to”the quantity”. So with in the same train of thought, along with the development of blockchain technologies also came the improvement of the ecological environment.. There will be a large number of requirements for DApps on the market. Today, there are a lot of projects to on the chain,and the biggest need is to have a real product as soon as possible.

The third reason is that we should have plenty of developers to help build the ecological environment. Since the creation of Egret, we have always had one goal, and that is to create a complete workflow environment for development as well as provide easy-to-use tools as a one-stop solution for developers. After just four years of development, Egret now has over 200,000 developers across the world and Egret engine tools have already covered more than 1 billion mobile terminal equipment units.

What is Egretia’s goal? Our slogan is to bring 200,000 Developers and one billion mobile terminals into the Blockchain world. Egret posseses mature and refined tools, comprising of 14 tools total. Through combining our existing tools and Blockchain technologies, we have sealed the complex APIs and chains in the background, greatly enhancing development efficiency.

Developers can use their existing knowledge and skills, and do not need to spend too much energy and time in studying this complex new technology. Developers can focus more on developing fun DApps and let Egretia do the dirty work of complex tasks.

What’s the value of doing these things? We observed that no matter what kind of new technology, it will require content and application to drive its growth. Why is VR/AR less popular now? The reason is that its technology is not friendly enough to developers, resulting in scarcity of content and an inability to have a complete and healthy ecological environment.

Blockchain industry and technology will become more valuable as more apps come up. When tokens truly have users, it will then be able to liquidate in the market. Otherwise, the Token is only in the exchange, and there is no way it could cover the majority of the target users.

3. In the white papers, it mentioned the various roles Egretia Token has played within the system. A very important function is that it replaced the current game industry payment system. What problems does this resolve for the ecological participant?

Huang Jun: We will use Tokens within the Egretia system to build a complete economic system. For developers, if they have a good project, we can support and incubate it within our official Token. If they produce good content, eventually they can get Token from users. For the users, if he/she finds an interesting game, he/she can use the Token to support it, which is also a sort of recognition for the Developers. From the complete tool perspective, we will open-source our API so that everyone can help us improve the tools. As long as you provide constructive criticism to us, you will get official Token rewards. Ultimately, once our ecology become more prosperous , Token will be liquidated on the Egretia platform. At present, our primary task is to build the existing tools using blockchain technology, allowing developers to quickly produce more high-quality content that could become the next super-star game.

4.Egretia as a game development tool and service provider will be involved in the economic field of the entire game industry, and can even be considered to penetrate to the interior of the gaming economy. Do game developers and operators have any concerns about this?

Huang Jun: I think for game developers and operators, they do not need to have concerns since we only offer value-added services. Why is it that most developers, after developing an Android version, also want to develop an IOS version? It is because they are hoping to reach more users. If their product in certain channels have been validated and well-received, why not put these products through Egretia, a convenient development channel, to the blockchain users? This is value-added service for them. They not only get extra Token but also accumulate more users. Developers will eventuallyfind that using blockchain technology and smart contracts can produce a truly fair game. I feel that developers will welcome this new channel and will enjoy using this new technology to contact more users.

5. If the Token could be widely used in all areas, it would certainly be more convenient for the users. But it might have some effects such as the disappearance of the current funding entrance but players’ asset liquidity would, on the other hand, be greatly enhanced. What are the advantages and disadvantages of the Tokken towards users and the industry? What do you think of these?

Huang Jun: I think Token will definitely have an impact on the entire industry, and the use of district blockchain technology will certainly change the traditional channels of communication. Traditional channels of communication, in reality, is a monopoly market, a centralized market. And if we are able to use blockchain technology to truly achieve decentralization, then the whole industry will be driven by the contents user’s really enjoy. This is no doubt a very healthy development trend.

Blockchain technology’s impact is very broad and not just limited to the gaming industry. I have seen a lot of companies use the blockchain technology that IBM provides to enable companies to operate more efficiently while reducing waste resources. I believe that in the future we will see more and more great products and more and more practical applications accepted by the companies. They should grow in profit through this process.

6. The design of Egretia, also referred to as various virtual assets stored in a wallet, would involve large amounts of data being stored on the chain. Will this cause problems in efficiency and storage capacity?

Huang Jun: No matter whether for gaming or public chain, TPS, or the speed of the transaction, is the primary problem we need to solve. I think there are a few steps for this:

The first step is, a lot of the games developers make are merely payment connected, and you can buy simple items such as resurrection cards, magic cards, etc.

The second step — connect the core assets to the blockchain. By doing this, the total number of assets will not be able to be easily changed and the issue of fairness of the game will be resolved.

We are currently testing our internal network and have reached nearly 3000 TPS, a speed fully capable of supporting a large number of transactions within the games. The next step for when we reach a better and faster computing power is to put the game logic into the smart contract. For certain types of games, chess for example, fairness is very important and so we can put its game logic on the blockchain and place it inside the smart contract.

I personally prefer step-by-step to achieve a variety of functions. When H5 technology and games were just coming out, we all thought that “Catch Crazy Cat,” this kind of product, couldn’t be called a true “game” since its rules are very simple and the graphics are very basic. Including — and especially — the first blockchain game “Crypto Cats,” we also feel like this cannot be called a real game. However, technical development is an iterative process. Just like for original website games, beginning with car parking games, stealing food games, then developing into interactive games, and then later 3-D page games. All technical and content development will go through a gradual, evolutionary process.

Blockchain technology is able to resolve some long-standing problems in the gaming industry, such as “opaque data.” Although current blockchain technology is not a perfect solution, I am very optimistic about its future. There will be more and more Blockchain-based content being developed to improve content on demand and even improve the performance of the blockchain. Why Bitcoin fork? What’s the next generation of Ethereum? What problems does EOS super node solve? It is because we have real needs and these needs drive the technology progress. With more and more applications popping up, users’ demand will increase too. Projects, including Egretia, will gradually iterate and improve. Rome is not built in one night.

7. The White Paper mentions that players can mine the token. What can you tell us about this mechanism?

Huang Jun: This is an idea somewhat similar to an incentive mechanism for the community or the player. Our initial thought is to have an algorithm that incentivizes users base on live time. Of course, after our chain goes online, we may provide relevant software solutions or hardware solutions, but for now the plan has not been finalized yet.

8.Egretia’s incentive mechanism is POG. Will it have an incentivation problem?

Huang Chun: This is exactly what we need to pay attention to to try and avoid. We will design a good standard and judgment mechanism. If a Token and some points have a certain exchange relationship, then users may use this relationship incentivize more points in exchange for more Tokens. This is what the front-end and back-end must solve. But the entire industry is facing the same problem as well.

9. Why does Egretia want to build their own chain? Similar DPOS-using mechanisms have EOS and BTS, and so, why not just choose one of them?

Huang Jun: First of all, our strength is to provide front-end and back-end services and create the workflow. Our tools, SDK, and cloud services will support the mainstream public chain, such as EOS, Ethereum, and so on. Our vision is not only to support our own chains.

So why do we want to do it ourselves? Because we need to improve some features, particularly for the game industry. Ethereum is a mature and stable chain, so why not just do it on top of it? Operationally Ethereum is fine, but for games, we have found that it cannot meet certain requirements, so it is better to re-design a chain specifically for the gaming industry.

Based on the demand from the gaming industry, we will gradually perfect Egretia’s public chain. I have developed a process which, if there are other chains issued that are very suitable to the gaming industry, we will consider it. Our front-end and back-end technology could quickly access the chain.

10. Egretia plans to give the game server-side access to the network and become a blockchain node. Will this increase the input costs?

Huang Chun: This is the service we wanted to offer to aim at reducing costs for small and medium teams. Big development teams can build servers for themselves but many small and medium developers may prefer to access existing back-end services. Our partners, or us ourselves, can provide more convenient service. For example, those who develop a multiplayer game could quickly connect to the nearest server to ensure a better user experience.

11. The reform Egretia brings to the game developer is not just for technology. Since there is no developed method to allow for centralized service access to the blockchain, developers might need to consider transitions in the development process, too. In addition to providing a convenient development tool what else can Egretia provide?

Huang Chun: We will maintain long-term communication with our developers, including social and technical forums where members can learn from each other. We will also organize periodic blockchain game conferences everyone can work together to understand the future of blockchain games.

In the blockchain industry, just talking about empty concepts cannot bring about real growth. We need to explore together and and push to further the entire industry. We will also support a number of high-quality business developer teams, and thus contribute to the blockchain applications. We are currently planning to organize a blockchain gaming conference in late May, and after that other countries will have similar conferences too. We hope to gather more developers to push the development of the industry.

12. For blockchain gaming, maybe due to the industry’s threshold, users are typically people from the coin world. There are not many traditional game players coming in. Do you have any solutions to this problem?

Huang Wei: I think users need a guided process. Players in the coin world may have some intersection with traditional game players, but that’s not absolute. The most important thing is how to design a game for users in the coin world based on their special characteristics. For traditional game players, how to solve their understanding of Token and how to provide them with more convenient Token payment methods.

At present, users need to install wallets to play games. After the wallet is installed, where Token comes from, how to get an airdrop, how to go to the exchange, and so on, the users do not understand. In this case, the entire industry does not actually open to the public. And getting through this whole process requires the collaboration of the entire industry. This is also what we want to do in the future. We will work with wallets and exchanges. Users who are not in the coin world can also have a better experience and use Token more smoothly.

13. Recently, Cocos2D and Unity3D both stated that they are willing to enter the blockchain industry. Are they competitors of Egretia? What is your view on their move into the blockchain sphere?

Huang Hao: If there is no competition in the industry, then it means that the industry simply will not flourish. I think that competition is a good thing. Cocos2D is an old brand for many years. And for Unity3D, no matter if you’re looking at their product or business model, they’re great at both. Unity is also working with third parties to introduce the Token mechanism. I think these are all positive signals. We are very open about this kind of competition. It requires competition to be able to make yourself better. More and more people want to do this, indicating that this industry is doing well and the is are moving in the right.

14. The roadmap shows that in 2018 Quarter 2 you will release testnet and other tools. When did Egretia start development work?

Huang Hao: Developmental work has been going on for more than a year. In addition to our own team, there are some strategic partners of ours working together on development. Internal testing is currently going on but has not been opened to the public yet. At present, the testnet and test tools are planned to be announced at the end of the second quarter, and will be availble for everyone to test.

15.Egretia mentioned that it will support game development teams and individuals. We as a blockchain related media have also been exposed to a number of developers interested in blockchain games. Can you tell us what resources and help Egretia will give to game developers, and what the requirements and restrictions are for developers?

Huang Wei: First of all, as for the requirements and restrictions, I don’t think there will be any restrictions. As long as it is a good team, a good idea, or they have a proven product, we can provide support.

We will provide support from both technical and financial aspects. On the technical side, we can help them better connect to blockchain technology. With respect to finances, we can help them solve the team’s survival and development issues through equity investment, Token investment, and so on.

Official website: http://egretia.io

Egretia Social Media:

Telegram: t.me/Egretia

Twitter: https://twitter.com/Egretia_io

Facebook: https://www.facebook.com/Egretia.io/

LinkedIn: https://www.linkedin.com/company/egretia/

Reddit: https://www.reddit.com/user/Egretia/

Instagram: https://www.instagram.com/egretia_io/

Weibo: https://weibo.com/u/6501970811

WeChat: Egretia

Tokens and Blockchain in Gaming — — Founder’s Insight

The well-known imbalance in the gaming industry translates real-life achievements into gaming benefits; however, in-game benefits are unrealizable in real life. Consequently, the desire to level the playing field inspired a secondary market where gamers compensate for their vanishing benefits by exchanging in-game items and currency for cash. However, despite the proper purpose, these secondary markets have quite a few issues need to be solved, including inflated prices and frequent scams.

Blockchain technology can change this situation in a simple manner. By turning in-game items and currency into unique crypto assets. These assets can be owned just like real-life items. The significance of tokens and blockchain in the game industry will have a huge impact on the game itself, game players, game developers, and the entire industry, total six main perspectives:


The Game Itself

Question: 1. What is the difference between traditional games and blockchain games? Is Token necessary to the game?

Peter’s Perspective:

  • In Traditional games:
  1. Game developing companies are the determinators for game rules set-up and modification. They are the “God” in the gaming world;
  2. Players’ game accounts are tied to the servers of certain game developing companies, therefore, they are not transferable;
  3. The game props. are tied to the game account and they are not transferable as well;
  4. Props. and virtual assets may be inflated and depreciated due to developing companies’ unlimited distribution.
  • In Blockchain games:
  1. Game rules are open and fair, also written in smart contracts. Developers can’t change it either;
  2. The game accounts and virtual assets are owned and transferred by the players;
  3. Game virtual assets could be set up to a limited number by using smart contract. Therefore, to hold the value of the players’ virtual assets.

For games using blockchain technology, Token would guarantee that there are no counterfeit game assets. Virtual assets can be transferred and traded through Token as well. In a word, the value of game virtual assets will get even closer to real assets.


Question: 2. How will the blockchain technology be applied to the game?

Peter’s Perspective:

Regardless of R&D, business planning, or the industrial chain, blockchain games are a novel development, still in their infancy stage. As many beginning and promising endeavors, blockchain games currently contain quite a few imperfections and uncertainties.

However, each new technology will undergo a lifecycle process that will propel their development from infancy to popularity. Just as we have seen in Flash web games and the HTML5, we have all experienced the process of developing simple mini-games to high-quality games.

In the development of blockchain games, we think there are four possible steps:

  1. Utilize Token as Payment Method;
  2. Trade and store in-game virtual items by using blockchain technology;
  3. Write the core game rules with smart contracts;
  4. Run the game logic on chain or even store the game resources on chain.

I think it needs to include the first 3 items to be called a “blockchain game”.

Game players

Question: 3. What is the difference between a blockchain game player and a traditional game player?

Peter’s Perspective:

At present, blockchain game players are more like blockchain users or Token investors. They have a few common attributes:

  1. Comparing to the traditional players, blockchain players have more incentive to find token-involved games asides daily exchange trades;
  2. It will be much easier to attract blockchain users with the blockchain game format, even for unaccustomed gamers. At the same time we need notice that very complex games maybe not suitable for such newcomers;
  3. Many blockchain games have high Average Revenue Per Paying User (ARPPU);
  4. Blockchain users normally are highly involved in communities. Developers can create more social interactive games for these users to spread out the game. The “click-to-play” feature of HTML5 technology is very much in line with this group of users;
  5. Blockchain users come from all over the world. The games developed for them are natural products of globalization.

To turn traditional game players into blockchain game players, we still need to:

  1. Let them understand what blockchain and Token are;
  2. Optimize the operability of the digital wallet to make Token’s payment as convenient as the traditional way;
  3. Educate them to understand the advantages of blockchain-based games: game rules are fair, and the game virtual assets are value-preserving, even value-added, etc.

Game Developers

Question: 4. How to combine Token and Blockchain with games? How does a developer design a game which is suitable for blockchain?

Peter’s Perspective:

  1. Customize the game play for blockchain players;
  2. Design the game’s numerical value and economic system according to the unique characteristics of the props and virtual assets in the blockchain game;
  3. Back to the basis of the game play. For example, soccer and basketball, just like blockchain games, are typical decentralized games. The rules are fixed, and the games are still so popular and have numerous loyal players generations after generations;
  4. The game profit model should not be merely a simple prop. sale. We should focus on the player community. Developers can make profits by organizing game activities, such as the soccer organizers in real life.

Game Developing Company

Question: 5. How to motivate developers to develop blockchain games actively?

Peter’s Perspective:

We need more creative game developing companies, and to generate more game content. DApp is the ultimate format to showcase blockchain technology, gain users, create value, and promote the development of the entire industry.

  1. Educate developers to switch to blockchain games and let them understand the future value of blockchain games;
  2. Provide simple tools, an easy SDK, allowing developers to develop blockchain-based games under existing knowledge systems rapidly . This is also the goal and mission of Egretia. We would accomplish a combination of our integration of HTML5 which has been developed and improved for four years with blockchain technology together;
  3. We’ll provide developers with services and support beyond the game development tools. For example, supplying DApp store for blockchain games, so that operators would share less revenue, meanwhile developers can obtain more revenue.


Question: 6. How do we promote the development of Token Ecosystem in the game industry?

Peter’s Perspective:

Again, blockchain games are in the early stages at present, and the corresponding industrial chain is not mature.

In addition to bringing the existing 200,000 developers into the blockchain, we will also commit to create related platforms and services to develop a procyclical token ecosystem.

  1. For players, Egretia will provide a decentralized virtual assets trading platform, which will encourage players to be more active and preserve the virtual assets;
  2. For developers, Egretia will provide a blockchain game distribution center, let developers’ products get more users, meanwhile, let players discover more high-quality games;
  3. Egretia will also provide a Token-based advertising system. Developers can get more players. Players can also get Token rewards by clicking on advertisements;
  4. The game crowdfunding platform and incubator Egretia builds on Token mechanism will allow players to participate in the game development and create truly fun games.

The shift from console to digital a decade ago, paved the road for gamers to access a world of free games. We view the blockchain shift heading in the same direction. Blockchain can empower gamers to truly own their digital property and facilitate actual transparency within the gaming industry; for example, esports and gambling. Accordingly, through these liberties, blockchain innovations possess the potential to transform gaming as we know it again.

Egretia will team up with Merculet to build a new ecosystem of HTML5 game with blockchain

After several months of exploration and testing together, on April 18th, Egretia and Merculet officially reached a strategic partnership. In the future, the two sides will cooperate in the development of tokenization of H5 game developers, virtual items across game life cycles, cross-ecosystem token rights system, and vertical content open platform, etc.

Egretia is the first HTML5 blockchain platform in the world, aiming to bring 200,000 existing developers and 1 billion mobile terminal devices into the world of blockchain. Egretia has combined proven HTML5 technologies and tools with blockchain, successfully creating the world’s first complete blockchain game development toolset. With the Egretia toolset, developers can create blockchain games easily and efficiently without spending extraneous time on studying underlying blockchain technology, and the toolset allows virtual assets flowing between games.

Meanwhile, Egretia has also built four core platforms, namely distributed communications& storage cloud platform, game distribution platform, virtual goods trading platform, Egretia advertising platform as well as Egretia incubator, providing comprehensive blockchain solutions and services for players, content providers, channels and advertisers in order to build a healthy ecosystem.

Merculet is positioned as the Chief Growth Officer of Global Entrepreneurs, helping Internet enterprises embrace token-based operation and provide an out-of-the-box and all-in-one solution. No need to have any blockchain knowledge or to write any blockchain code, just a few parameter configurations can enable token-based operation of the enterprise within one day, to connect with other ecological enterprises, and boost value circulation through the blockchain’s mutual trust system.

Over the past three years, the Merculet team has created a number of products that are stable and have smooth operation models, serving more than 2,700 medium and large apps with more than 30 million daily active users and billions of pageviews per day.

Stay tuned for more exciting details coming soon!

Edwin Chen, CEO of Egret Technology, Was Invited to Attend GMGC

The 7th Global Mobile Game Conference had its grand opening in Beijing National Convention Center on April 2nd, 2018. The theme of this year’s conference was “The game changes the world”. Edwin Chen, founder and CEO of Egret Technology, was invited to attend the summit and share his views. He said:” the problem of  homogenization of mobile games is severe, mini-game is making a new road for game industry, and a large number of users are entering games with a lower threshold”.

As the most influential game conference in the Asia Pacific, GMGC is an industry event. The panel session brought together Edwin Chen, founder and CEO of Egret Technology, Yuan Zhuang, CEO of EZFUN Technology, Wei Li, COO of Wanda Cinemas Games, and Jin Luo, chief journalist of YOUXITUOLUO. They focused on “what types of games will lead the market in 2018″, sharing their insights.

Severe Homogenization and Promising Integration of New Technologies

It has been nearly six years since the outbreak of mobile games. The problem of  homogenization in mobile game market is becoming increasingly severe. However, with the emergence of phenomenal products such as “Onmyoji” and “Traveling Frog”, the game market has been further broadened.

Edwin Chen believed that in the past year, ACG and simulation games have become a hit. At the beginning, everyone thought that some types of games were very niche and difficult to obtain popular preferences, but the opposite is true. In addition, the integration of games and new technologies is taking center stage, such as the combination of games and HTML5, blockchain technologies. Egret Technology has teamed up with Egretia Blockchain Lab to build the world’s first HTML5 blockchain engine and platform. Integrating the most cutting-edge blockchain technology into Egret’s proven HTML5 workflow, HTML5 developers will be provided with low-threshold blockchain game development tools. By means of visualization tools, developers will be able to create HTML5 blockchian games efficiently without paying attention to the underlying technology.

The Mini-game is Making a New Road for Game Industry

Edwin Chen deemed that the WeChat mini-game, as an emerging market, does not have the burden of traditional mobile games. It is more free and makes a new road for game industry. “Recently we have seen a lot of projects, such as “Rogue Detective”, which fails to cause attention in the mainstream market, but it does have a large loyal user group. Using the characteristics of social platforms and the  low threshold of users’ entry, this emerging market can create many new gameplays,” noted Edwin.

According to public research data, the number of HTML5 game users reached 370 million in 2017, and only 30% of them used to play mobile games. Egret Technology  has launched a mini-game platform during the Spring Festival, reaching 20 million concurrent online users, and the weekly retention rate is greater than 17%, and is still growing rapidly. “From the confidence brought by the WeChat mini-game “Take a hop”, we know that many users who haven’t played mobile games before can enter the mini-game market with a low threshold, thus creating tremendous commercial value. This is the change and opportunity in HTML5 game market we are seeing now,” Edwin pointed out.

Beta Test of Egretia Blockchain SDK is Coming!

Egretia, the world’s first HTML5 blockchain engine and platform, is now inviting global developers to join the beta test of Egretia Blockchain SDK.

Egretia Blockchain SDK will allow all HTML5 games powered by Egretia engine and tools to easily access the blockchain. Developers can quickly create HTML5 games and applications that provide blockchain capabilities such as digital wallet, smart contract, trading, etc.

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Integrating the most cutting-edge blockchain technology into the proven HTML5 workflow, Egretia could provide developers with low-threshold blockchain game development tools. By means of visualization tools, developers will be able to create HTML5 blockchian games efficiently without paying attention to the underlying technology. Egretia, pushing forward applications of HTML5+blockchain !

Dragon Bones: The Most Efficient Animation Creative Tool for Games

As the world’s first HTML5 blockchain platform and ecosystem, Egretia Lab has teamed up with Egret Technology who has built the world’s first complete HTML5 workflow that spans 14 technical products including Dragon Bones.

Dragon Bones is the most efficient creative tool for animation. As the only HTML5 international animation standard, Dragon Bones supports multiple animation data formats as well as programming languages. It enables developers to create more vivid animations with less art cost.

Integrating the most cutting-edge blockchain technology into the proven HTML5 workflow, Egretia could provide developers with low-threshold blockchain game development tools. By means of visualization tools, developers will be able to create HTML5 blockchian games efficiently without paying attention to the underlying technology.  Egretia, pushing forward applications of HTML5+blockchain !

Egret Engine Powers Facebook Instant Games

Recently, the annual Global Game Developers Conference was held in San Francisco from March 19th to 23rd. During the conference, the social giant Facebook showed the latest achievements of Instant Games Platform and released a new SDK for PC games. Among them, several games have gained gratifying achievements, becoming one of the most concerned focuses.

As one of the first batch of instant games on Facebook, the 1V1 online game “LOL headshot” powered by the world’s cutting-edge HTML5 engine, Egret Engine, has reached over 1 million users within 30 days. Based on using plenty of skeleton animation, taking competition and strategy as the core, it could make a lot of fun, meanwhile providing a new platform for players around the world where they are able to make new friends.

“LOL headshot” Demo Video:


Facebook Builds Instant Game Ecosystem

Given 2 billion users of Facebook, instant game is a great potential opportunity for game developers. Based on Messenger and news information flow, Instant Games Platform has set entrances on both PC side and mobile side, making full use of the cross-platform nature of HTML5 games, users can experience games without downloading. On technical level, Egret Engine, the leading HTML5 open-sourced engine, has announced technical support programs. It provides an integrated development environment and supports export and packaging to Facebook Instant Games. Using Egret Engine, developers can create games that meet the instant games technology standards very easily and efficiently.

Egret Engine Adapts Facebook Instant Games

As is known to all, instant games are built on the basis of HTML5 technology.

The“LOL headshot” R&D team has been involved in the game development field for many years. In terms of game engine selection, they pay attention to the basic capabilities as well as the learnability.

Based on Typescript language and following the HTML5 technology standards, Egret Engine can flexibly meet needs of developing 2D or 3D games. The “LOL headshot” team was on top of Egret Engine in less than 15 days. Within 3 months, they successfully developed the first 1V1 shooting game on Facebook Instant Games Platform. During development, they introduced the p2.js physics engine integrated into Egret Engine, as well as Dragonbones animation. Simulating the bleeding, explosion, falling and other special effects through the physics engine, the game has become more vivid and interesting.

As the strategic partner of Facebook Instant Games, Egret Engine has now officially supported game submission testing. Eight games powered by Egret Engine have been released on Facebook. Currently, developers are able to develop brand new HTML5 games for Facebook Instant Games platform, and also migrate existing HTML5 games built by Egret Engine to this platform. These games could officially be launched after passing the tests.